For busy professionals who want clarity, confidence and visibility—without overwhelm.

Hello and welcome! I’m Lydia, a brand strategist and LinkedIn coach with a background in strategic communications. For over 15 years, I’ve helped organizations tell better stories, connect with real people and build trust. Now, I help individuals do the same by building personal brands that feel aligned, impactful and human.

How I help

You're experienced, insightful and ready to be seen. But don't know where to start or how to talk about yourself online. If that’s you, you're not alone.

I offer individual coaching and team trainings to help you:

  • Clarify your personal brand

  • Optimize your LinkedIn profile

  • Create simple, strategic content ideas

  • Feel confident showing up online

My services

  • Build your personal brand blueprint

    For leaders ready to clarify their voice and amplify their influence.

  • Level up your LinkedIn game

    For people who want to show up consistently - without becoming a content machine.

  • Inspire & equip your teams

    For companies ready to activate their people as brand ambassadors.

My Approach

  • Sascha L.

    “Lydia has the ability to understand complex challenges easily, and then to find creative and yet simple solutions. This regardless if it is in a rapidly changing environment or in a conservative industry. Lydia embodies the art and science of contemporary marketing and entrepreneurship.”

  • Dave W.

    "Lydia possesses a remarkable ability to develop strategies and ambitious plans that drive impactful results. Her expertise in social media and content strategy not only delivers real business value but also empowers and educates senior leaders."

  • Amy S.

    "Lydia brings a valuable combination of creative vision and analytical thought, is both passionate and considerate, and stands apart for her clear and eloquent presentation abilities. Highly collaborative and reliable, I recommend Lydia to anyone looking for strategic communications, brand and social media support."

  • Moritz P.

    "As a new freelancer, I was intimidated by LinkedIn. Lydia was incredibly understanding and supportive, easing my fears about the platform. Together, we developed a clear strategy for networking and posting content. Her expertise made all the difference, and I’m already seeing positive results from our session."

  • Nicholas S.

    "Lydia provided invaluable support during a pivotal point in my career and industry transition. Her insights and strategies for my LinkedIn and social media presence transformed how I connect with professionals in a completely new sector. Thanks to her personalized approach, my business and networking opportunities have grown significantly."

Let's Connect

Interested in working together?

Schedule a free intro call to get the conversation started.