There were times where I nearly gave up—frustrated by inefficient systems, mountains of busywork, and teams that failed to harmonize creativity with productivity. But this frustration fueled my determination to push further, leading to my MBA degree in international marketing. I knew that if I could bridge the silos between marketing, sales, and operations, I could help companies truly connect with their audiences for greater impact. Along the way, I discovered my talent for bringing authenticity and humanity to brands, particularly those in technical or traditionally “unexciting” industries, helping them resonate with broader audiences.

One of my proudest achievements was at Red Hat, where I took on the challenge of growing their social media presence across Europe, the Middle East, and Africa, and eventually rolled out an employee advocacy program that continues to serve as a best practice and industry benchmark. This success sparked something within me—an urge to take things further, step out of my comfort zone, and finally fulfill a lifelong dream: to work for myself.

Today, I bring my entrepreneurial spirit and vivid imagination to every project, transforming inefficient efforts into powerful, results-driven campaigns. Whether you need to revitalize your brand, coach senior executives on their digital presence, or craft a multi-channel communications strategy, I’m here to help you connect with your audience in a way that feels authentic and has impact.